Over 15 sports journalists graced the 2021 edition of the Uganda Swimming Federation (USF) annual media clinic that took place at Kololo- Kisementi on Sunday.
USF president Moses Mwase, Tony Kasujja (Vice president Technical), Albert Wasswa (Secretary General), Max Kanyerezi (Assistant General Secretary) and Dr Nana Nakiddu facilitated the one-day clinic at the federation office.
The clinic aimed at promoting harmony between athletes, the federation and the media. USF vice-president Technical Tony Kasujja preached the roles of the media and emphasized a good working relationship which is the biggest motivator.
“Media creates fans allegiance to teams and individuals. There are many athletes doing well but they’re not known because they haven’t faced the media or media has not gone to them but once we are in a good working relationship, then athletes will be known and will perfect better so it’s the biggest motivator,” Kasujja said.
“Media has got big influence on scheduling especially events and it also promotes gambling which may be good or bad and can either lead to the increasen or decrease in attendance of games hence can destroy athletes if there’s bad reporting. It’s important to note that the media, athletes and the sport are working together. Athletes can be killed and kill the sport in case of bad reporting,” he added.
Since swimming is considered a growing sport in the country, the federation wants to create an environment where different aquatic sports will be developed depending on the needs which include facilities that will create a pool where the federation will initiate the different disciplines.
USF has embarked on restructuring starting with harmonizing the discipline together with the fourth estate as a marketing strategy.
USF president Mwase discussed the strategic plan, Technical timing equipment, International postings, increase in the number of swimmers, pools and coaches countrywide among others as the key milestones for the Federation.
Sports journalists attending the occasion appreciated the Federation’s efforts and called for continued support to the profession.